About Media Melanie

I've been at the forefront of online marketing trends since 2008. Remember Myspace?! I excel in providing a fresh pair of eyes to innovate brands with new, creative ideas and content.

I value trust and professionalism, with a focus on forward-thinking and intellectually-driven results. From virtual scavenger hunts to drive traffic to key locations (online or real-life) to traditional digital marketing approaches, I continually conceptualize and work hard to deliver results, with a personal touch.

Hi! I'm Melanie Rose Merritt, the founder and owner of Media Melanie, and an all-around media maven. I grew up in Suburban Massachusetts , got my Communications degree (cum laude) in 2002, and moved to San Diego a month later. After working as a Media Traffic Manager and Production Manager in TV advertising {where I also earned a a "Media & Marketing Specialist" certificate from San Diego State University's Extended Studies program (2008)}, I transitioned to my own business where I could spread my creative wings in all things media. And I have! I flew straight into social media consulting and freelance video production in 2008, and have been enjoying it ever since.

In the freelance production world, I started out as a production assistant and quickly rose to coordinator, production manager, casting associate, unit production manager, field producer, and producer. Projects I've worked on include those for web, television, and film for brands and organizations such as Walmart, National University, City of Oceanside, Challenged Athletes Foundation, Win Place Show on TVG, Hyundai, Sharp Healthcare, and many more.

I'm a stage manager (since 2014) for live sports broadcasts and have worked for Fox Sports and Bally Sports San Diego, now for MLB (since 2014), MLB Network, UFC Fight Pass, ESPN, and more. I served as the Home Show Padres stage manager during the entire 2022 baseball season, having the privilege of working closely with Padres broadcasters Mark "Mud" Grant and Don Orsillo, and pregame and postgame show hosts Mike Pomeranz and Mariluz Cook. In the off-season, I also stage manage for other sports including hockey, lacrosse, basketball, and soccer.

Check out my brand new YouTube channel, Media Melanie Talks TV. I'm also currently the producer and co-host of Yellowjackets Hive, a podcast covering Showtime's hit TV show, Yellowjackets. We enjoy doing cast and crew interviews plus deep dives into the series and its characters. I got into podcasting during the pandemic, producing a weekly podcast, the Beverly Hills 90210 Show, and also created and co-hosted its spin-off, 9-OH! News .

I'm currently writing articles and creating TikTok videos for CordCutting.com. I enjoy bringing my love for television and pop culture with fellow enthusiasts.

Additionally, I create virtual scavenger hunts for pop culture entities and brands.

Along with those roles, I also serve as Recording Secretary on the executive board for the broadcast sports entertainment union, IATSE 795. I've served on a school board and a school foundation board. Community matters! I'm a HUGE dog person (now a cat person, too) and encourage everyone to #AdoptDontShop unless you have very specific service dog needs.

When I'm not immersed in the media world, I enjoy live music, reading, watching my favorite TV shows, cheering on the sidelines of little league games, and spending time in the San Diego sunshine with my family and adorable rescue dogs. Check out my passion project, @GramtheLove and my (mostly) weekly Watch this Wednesday posts sharing my favorite shows.

I don't offer the same cookie cutter plan for every client, because every business, its budget, and needs are different. Instead, I take a customized approach.

I begin with a free initial consultation to determine where your business is today. From there, we'll brainstorm potential creative content plans, social media, digital marketing, website, lead generation, and marketing strategies, customized to you and your needs.

We'll then work together to create a plan that will be the most beneficial for your budget, timeline, and goals. Then, we start strategizing and implementing - while you sit back and focus on what you do best--running your business.

Keeping it fresh.

Meet Melanie!

The Process

Long story short...

Let's work together

See How Lead Magnets Work...

I love pop culture!

I co-hosted the 9-OH! News podcast and produced the Beverly Hills, 90210 Show podcast for a few years, and now produce and co-host a podcast called Yellowjackets Hive. I'm a huge pop culture enthusiast and love creating outside-the-box virtual scavenger hunts. Learn more about hunts here.