Social media is a wonderful tool for connecting with friends, sharing news and promoting businesses. Social media has also proven to be a successful tool for online fundraising. I recently read a post from Socialbrite about the success of the Trail of Tails Pet Walk and Festival, who raised $41,000 for the Jacksonville, Fla., Humane Society using social media tools. As both a dog enthusiast and a social media professional, I am truly inspired by their success.
The San Diego “Barking Beach Bash” Walk for Animals is coming up on May 7th; I participated last year and had a blast! This year I decided to form my own team, Media Melanie Mutts. Our team’s goal is to raise AT LEAST $1,000 in donations. With the right mix of social media and in-person fundraising, I’m confident that we can achieve this task. The next 51 days will consist of using Facebook, Twitter, Blogs and other social sites to gain the support of other animal advocates who can spare a few dollars to help a dedicated team of genuine animal lovers.
A big “thank you” is already in order to my teammate and co-captain, Fantastically Faith, who always encourages me to make my dreams a reality. Media Melanie Mutts would like to thank Point Loma Pet Pantry for their generous donation. If you’d like to support our team, please click here.
Our furry friends provide us with companionship and unconditional love, therefore reducing our stress levels. My goal is to “Pay it Forward” to adoptable dogs by finding them loving, forever homes so I can reduce the stress in their lives. I’m about to organize a small dog adoption event in San Diego (thanks to Point Loma Pet Pantry) and I hope to roll-out bigger adoption events in 2011 and 2012 with the help of Brigitte Taylor Events and Pretties with Pitties.
I’m also starting to post adoptable dogs in my Media Melanie Mutts Facebook album. If you or someone you know is considering dog adoption in San Diego, please let me know what you’re looking for – I make an excellent dog-owner matchmaker.
As I continue to see success as a social media consultant, I hope to incorporate more dog-related businesses and organizations into my client mix. Please contact me if you need professional assistance with web marketing, video production or social media profile set-up/management.
If you have a successful social media fundraising campaign that you’d like to share (dog-related or not), please leave a comment! Sharing is caring.