Social Media Fundraising

Social media is a wonderful tool for connecting with friends, sharing news and promoting businesses.  Social media has also proven to be a successful tool for online fundraising.  I recently read a post from  Socialbrite about the success of the Trail of Tails Pet Walk and Festival, who raised $41,000 for the Jacksonville, Fla., Humane Society using social media tools.  As both a dog enthusiast and a social media professional, I am truly inspired by their success.

The San Diego “Barking Beach Bash” Walk for Animals is coming up on May 7th; I participated last year and had a blast!  This year I decided to form my own team, Media Melanie Mutts.  Our team’s goal is to raise AT LEAST $1,000 in donations.  With the right mix of social media and in-person fundraising, I’m confident that we can achieve this task.  The next 51 days will consist of using Facebook, Twitter, Blogs and other social sites to gain the support of other animal advocates who can spare a few dollars to help a dedicated team of genuine animal lovers.

A big “thank you” is already in order to my teammate and co-captain, Fantastically Faith, who always encourages me to make my dreams a reality.  Media Melanie Mutts would like to thank Point Loma Pet Pantry for their generous donation.  If you’d like to support our team, please click here.

Our furry friends provide us with companionship and unconditional love, therefore reducing our stress levels. My goal is to “Pay it Forward” to adoptable dogs by finding them loving, forever homes so I can reduce the stress in their lives.  I’m about to organize a small dog adoption event in San Diego (thanks to Point Loma Pet Pantry) and I hope to roll-out bigger adoption events in 2011 and 2012 with the help of Brigitte Taylor Events and Pretties with Pitties.

I’m also starting to post adoptable dogs in my Media Melanie Mutts Facebook album.  If you or someone you know is considering dog adoption in San Diego, please let me know what you’re looking for – I make an excellent dog-owner matchmaker.

As I continue to see success as a social media consultant, I hope to incorporate more dog-related businesses and organizations into my client mix.  Please contact me if you need professional assistance with web marketing, video production or social media profile set-up/management.

If you have a successful social media fundraising campaign that you’d like to share (dog-related or not), please leave a comment!  Sharing is caring.

#MediaMelanieMutts

Social Media and Dog Adoptions – My Pledge to Make a Difference

I love social media and have made it a big part of my life by starting my business, Media Melanie.  I also love dogs!  These are my two rescues, Paco and Maya:

Paco is almost 2 years old and was rescued from Second Chance Dog Rescue of San Diego; he was a Mexican street dog from Tijuana.  Maya is about 4 years old and was adopted from the San Diego Humane Society; I have no idea how she ended up there, but I’m glad she ended up with me.  They are both a huge part of my life and I wish I could adopt (a lot) more, but I don’t have the ability to do so at the moment.   Henceforth:

Love for Social Media + Love for Dogs = Promoting Adoptable Dogs (not adopting more dogs)

The past few weeks I’ve casually posted links to adoptable dogs on my Facebook and Twitter profiles.  My heart fluttered today when I noticed that a Shiba Inu I had grown fond of and longed to adopt myself finally found a home. It may or may not have had anything to do with my social media efforts, but either way I’m happy and overjoyed when adorable dogs like him are adopted.  Since I can’t adopt them myself, I’m promising to be a voice for them by promoting them on Facebook and Twitter as often as I can, in hopes that I can help them find a good home.  Here are links to successful social media/adoption campaigns:

http://social-media-optimization.com/2010/10/successful-pet-adoption-drive-campaign-on-facebook/

http://jacksonville.com/news/metro/2010-12-03/story/social-media-used-drive-pet-adoption-jacksonville

What Can You Do?

Please follow me on Twitter @mediamelanie, “Like” me on Facebook and subscribe to my blog on WordPress. When you  notice that I’m posting about a dog who needs a home, please RT (retweet) the post or share it with your friends.  It’s that simple.  A little bit of social media love goes a long way.  Sharing is caring!

A TV Show in my Future?  Let’s Make it Happen!

One of my role models is Shelly Bookwalter from the show “Last Chance Highway” on Animal Planet. Check out videos of Shelly here! Shelly works with Kyle Peterson, owner of P.E.T.S. Animal Rescue Road Trips.

Together they have allowed for tens of thousands of dogs (and cats) to be saved from high rate kill shelters.  Awesome. I wish I had the resources to do what they do.  BUT…

With my love of social media and dogs as well as my experience in TV production, I’m ultimately dreaming of getting my own TV show where I go down to the streets of Tijuana, rescue dogs and find them homes.  How amazing would that be?  All I need is a little bit of support:

  • Resources to provide a safe and loving location to house the dogs until I find them homes
  • A strategic partnership with an existing dog rescue, foster program or organization (think Cesar Millan)
  • An investor to fund a pilot episode
  • Some really awesome volunteers and animal enthusiasts

Please spread the word to help my dream come true and also to make a difference in the lives of dogs.  After all, dogs don’t have a voice of their own.  Feel free to add to the idea and comment on this blog, I’d love to hear what you think.

Melanie Kellogg

“Media Melanie”

Who is Media Melanie?

Media Melanie is a freelance Media & Marketing Specialist based out of San Diego, CA.  Areas of expertise include:

  • TV & Film Production
  • Media Buying
  • Social Media
  • Ad Sales
  • Copywriting
  • Email Blasts
  • Promotions
  • Event Planning

Media Melanie has years of experience in a variety of professional settings that include an ad agency, a corporate marketing office and on-set at multiple TV and video shoots including TLC’s “What Not to Wear.”  Media Melanie is also a published freelance writer who contributed to multiple issues of Modern Fix Magazine. 

The most recent educational milestone for Media Melanie was in 2008 when she received a “Media Marketing Specialist” certificate from San Diego State University’s College of Extended Studies; she also earned a BA in Communications (cum laude) in 2002. 

For a full professional profile please visit Linked In and also keep up with Media Melanie updates on Facebook and Twitter!

Size Does Matter

Size does matter. These days the size of your friend list on Facebook, followers on Twitter and network on LinkedIn can make you or break your role or position in any field or social circle.  Is your cable package big enough?  Do you have the premium stations to watch that hyped-up series on HBO like the rest of your friends?  Those with basic cable and local stations are dwindling, especially with the downfall of analog TV to full digital and DVR. What’s the average amount of video content you consume in a month between Hulu, YouTube, NetFlix, OnDemand or even ads at the gas pump? Good luck measuring. Unless you are one of the few and proud who has sworn off social media, refused to get a cell phone or still protest an email address – you know exactly what I mean. Personal media consumption is growing at an uncontrollable rate. 

   

If the size of the proverbial boat matters, then so shouldn’t the “motion in the ocean.” Society is increasingly driven by and motivated towards media outlets.  If you’re pushing out content then make sure it’s relevent and worthwhile to those your push it to. Nobody wants to be inundated with more junk in their online trunk. When offering a product or service try to consider how your next status update will be viewed by your customers or clients. Conversely, take in quality content to increase your knowledge base.  So the next time you post a status update or tweet a thought please try to make it matter – the Internet seems infinite but that doesn’t mean it needs more clutter; make it a “resource” not a “regress.”   
 

 

Short, sweet and to the point – just like me…

The other day I purchased a book called The New Rules of Marketing and PR by David Meerman Scott.  In this economy I’m generally not in the habit of making such a self-perceived frivolous purchase, but I’m happy to say that the book has already paid for itself (and then some) and I’m only on chapter three.  So here I am blogging because, according to Scott, I’ve been missing out on this excellent opportunity to brand myself by creating an online presence based on my educated and professional views, life experience and quirky personality.  If this blog is step one in Media Melanie’s  rise to online success, then as a reader you can officially say that you knew me before I made it big – good for you!

Melanie is a Media & Marketing professional serving the Greater Boston and San Diego areas.