People like pretty things
This basic human instinct has been making its way into the digital world in a big way, particularly with visual content creation for social media. Social feeds are filled with photo after photo (after photo), making it difficult to stand out from the virtual crowd in a time when almost every person, company and brand is on at least one social network. What does this mean for social media marketing? For starters, it’s time to start thinking outside of the box when it comes to CRAFTING content for a business or brand. Imaginative and inspiring posts are poised for great success in 2017.
Creativity is everything
One of the top reasons why people unfollow a brand on social media is due to posting too much self-promotional or uninteresting content. It’s important to identify the interests of your audience and respond to those needs by captivating them with creative visuals that aren’t viewed as too hard of a sell.
Using a visually interesting image (or video) to convey an authentic sentiment or offer value can garner an emotional response and create an instant connection with your audience.
This tactic gives a nice separation between your ad-centric posts and the personality of the brand and the story behind it. Not to mention the potential for social media success through increased reach and engagement!
Visual content will reign in 2017
Quality content has always been key, but stepping-up the visual game is now more important than ever. Creating beautiful, sentimental images and thought-provoking post content will be a big trend in 2017, along with others such as real-time posting and engagement and of course video (especially LIVE video) and storytelling. Simply put, amazing content will continue to be king; will your business or brand be a part of the kingdom?
Social media marketing and content creation takes a lot of time, effort, and strategy. Working with a professional helps to ease the burden of increasingly high social media demands. Stay focused on your core responsibility: running the day-to-day operations of your business and leave the social media to the pros! Contact Media Melanie today for a complimentary consultation.