Movie Intermissions – Two Thumbs Up?

I don’t recall ever attending a movie in a theater with an intermission, but I do remember thinking that it would be a great idea.  As films get longer and drinks get bigger, I wonder why movie theaters don’t consider implementing short intermissions like Drive-in movies used to do between movies.

Perhaps an intermission would spike refreshment stand revenue to help compensate for dropping box-office sales.  It could also leave viewers more comfortable by allowing for a restroom break.  Ten minutes is ample time to return text messages, grab a snack, use the restroom and quickly ask your movie date if they like the movie.

What do you think?

 

Who is Media Melanie?

Media Melanie is a freelance Media & Marketing Specialist based out of San Diego, CA.  Areas of expertise include:

  • TV & Film Production
  • Media Buying
  • Social Media
  • Ad Sales
  • Copywriting
  • Email Blasts
  • Promotions
  • Event Planning

Media Melanie has years of experience in a variety of professional settings that include an ad agency, a corporate marketing office and on-set at multiple TV and video shoots including TLC’s “What Not to Wear.”  Media Melanie is also a published freelance writer who contributed to multiple issues of Modern Fix Magazine. 

The most recent educational milestone for Media Melanie was in 2008 when she received a “Media Marketing Specialist” certificate from San Diego State University’s College of Extended Studies; she also earned a BA in Communications (cum laude) in 2002. 

For a full professional profile please visit Linked In and also keep up with Media Melanie updates on Facebook and Twitter!

Size Does Matter

Size does matter. These days the size of your friend list on Facebook, followers on Twitter and network on LinkedIn can make you or break your role or position in any field or social circle.  Is your cable package big enough?  Do you have the premium stations to watch that hyped-up series on HBO like the rest of your friends?  Those with basic cable and local stations are dwindling, especially with the downfall of analog TV to full digital and DVR. What’s the average amount of video content you consume in a month between Hulu, YouTube, NetFlix, OnDemand or even ads at the gas pump? Good luck measuring. Unless you are one of the few and proud who has sworn off social media, refused to get a cell phone or still protest an email address – you know exactly what I mean. Personal media consumption is growing at an uncontrollable rate. 

   

If the size of the proverbial boat matters, then so shouldn’t the “motion in the ocean.” Society is increasingly driven by and motivated towards media outlets.  If you’re pushing out content then make sure it’s relevent and worthwhile to those your push it to. Nobody wants to be inundated with more junk in their online trunk. When offering a product or service try to consider how your next status update will be viewed by your customers or clients. Conversely, take in quality content to increase your knowledge base.  So the next time you post a status update or tweet a thought please try to make it matter – the Internet seems infinite but that doesn’t mean it needs more clutter; make it a “resource” not a “regress.”