Movie Intermissions – Two Thumbs Up?

I don’t recall ever attending a movie in a theater with an intermission, but I do remember thinking that it would be a great idea.  As films get longer and drinks get bigger, I wonder why movie theaters don’t consider implementing short intermissions like Drive-in movies used to do between movies.

Perhaps an intermission would spike refreshment stand revenue to help compensate for dropping box-office sales.  It could also leave viewers more comfortable by allowing for a restroom break.  Ten minutes is ample time to return text messages, grab a snack, use the restroom and quickly ask your movie date if they like the movie.

What do you think?


Who is Media Melanie?

Media Melanie is a freelance Media & Marketing Specialist based out of San Diego, CA.  Areas of expertise include:

  • TV & Film Production
  • Media Buying
  • Social Media
  • Ad Sales
  • Copywriting
  • Email Blasts
  • Promotions
  • Event Planning

Media Melanie has years of experience in a variety of professional settings that include an ad agency, a corporate marketing office and on-set at multiple TV and video shoots including TLC’s “What Not to Wear.”  Media Melanie is also a published freelance writer who contributed to multiple issues of Modern Fix Magazine. 

The most recent educational milestone for Media Melanie was in 2008 when she received a “Media Marketing Specialist” certificate from San Diego State University’s College of Extended Studies; she also earned a BA in Communications (cum laude) in 2002. 

For a full professional profile please visit Linked In and also keep up with Media Melanie updates on Facebook and Twitter!