#GramTheLove

Join the #GramTheLove Movement to Make Social Media Great Again

Join the #GramTheLove social movement on Instagram from February 1-14, 2019. Simply post a photo on Instagram that conveys love and tag it with #GramTheLove. So easy.

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#GramTheLove is a Team Effort

This year I’m teaming up with YesYoga to take #GramTheLove to the next level. It’s time to Make Social Media Great Again, and with your help we can make it happen. We’re even offering prizes to up the incentive (more on that later…keep reading)!

What is #GramTheLove?

#GramTheLove started a couple of years ago as a small passion project, a simple gesture to infuse lots of love into my own Instagram feed in hopes that others would follow. Now in its third year, #GramTheLove is ready to go viral and turn into a true social movement.

#GramTheLove to Make Social Media Great Again!

The volatile political climate and increasing divisiveness have become overwhelming in real life and on social media. #GramTheLove is a simple way to add gratitude and love into our daily routine through a simple social media post. Imagine if we can fill Instagram with hearts for the first two weeks of February? I can see it now…

How-to #GramTheLove

Participating is simple:

  1. Hop onto Instagram daily (or anytime you can) from February 1-14 (Valentine’s Day)
  2. Post a photo that depicts love–whatever that means to you (daily if you can).
  3. Tag photos with #GramTheLove
  4. Share another person’s #GramTheLove post in your feed or story to help keep the momentum going

Browse the #GramTheLove tag for inspo!

#GramTheLove for a Chance to Win!*

Who likes prizes? This year one lucky (randomly selected) #GramTheLove 2019 poster will win a very special gift conceptualized by MediaMelanie and YesYoga. It’s a love-based grand prize filled with all kinds of goodies to promote self-love and love in general. Keep an eye on our feeds for grand prize details and pics! Links below…

On February 14, we will randomly select one winner from everyone who posted with the #GramTheLove hashtag on Instagram (2019 posts only). One (1) winner will win the grand prize, valued at $100. If we reach at least 5,000 #GramTheLove posts, we’ll also throw in a $100 Amazon Gift Card to sweeten the pot. Maybe one of our favorite businesses will donate a prize along the way? 

More Love, Less Hate

Let’s do this! Take this opportunity to show the internet world that there is more love than hate, and that love always wins. Love Trumps Hate! I’m ready to #GramTheLove, are you?

One More Fun Twist…

If #GramTheLove can reach 25,000 posts by Valentines Day (February 14, 2019), I’m getting a tattoo to commemorate the occasion and mark it as a success. I’m thinking a small and simple hashtag with a heart. Crazy? Maybe. Fun? For sure. Erik Guy will be the tattoo artist–find him at Even Keel Tattoo in Pacific Beach, San Diego.

Follow Along!

Be sure to follow along on Instagram to stay in the loop with #GramTheLove:

@MediaMelanie

@YesYogaLove

#GramTheLove

@GramTheLove

*Terms & Conditions: This promotion is not affiliated with Instagram. No purchase necessary to win. One grand prize winner will be randomly selected from all Instagram accounts that post a photo with the #GramTheLove hashtag between February 1 and February 14, 2019. Winner will be selected on February 14, 2019 and announced on Instagram on February 15 (or ASAP upon confirmation of win). FMV of prizes currently estimated at $100. Contest open to continental United States residents over the age of 13 (under age 18 must have parental consent confirmed before selected as winner). 

#GramTHELOVE❤️️

Have your social media feeds been a bit negative lately? Mine sure have! It seems like there’s no escape from the negativity and opinions surrounding the volatile political climate that’s dividing our nation and the world. Let’s shift gears. Let me tell you about a little passion project of mine…

I’m choosing to use my social media platform to share some LOVE leading up to Valentine’s Day and I hope you’ll join me! The idea is very simple. Take a picture that conveys or invokes a feeling of LOVE, and ‘gram it between now and Valentine’s Day.  Tag the photo with #GramTHELOVE❤️️, maybe write a short caption that tells the story of your image, and let’s hope the trend catches on! I still believe that love trumps hate in the end…

Head on over to my Media Melanie Instagram to see my LOVING posts leading up to Valentine’s Day! Who knows, maybe I’ll even give one lucky ‘grammer a special prize…

Interested in social media tips, tricks, and news? Subscribe to my email list today.

How to Evaluate Social Media Marketing

At the end of each year, it is important to reflect and take stock of what we have done and accomplished. This is important in all aspects of our lives, our businesses and our marketing efforts. Reflecting and evaluating helps us to improve and grow our businesses and operations.

It can be overwhelming to evaluate and measure everything at once, so today we recommend taking a moment before you dive into the next year to take stock of your creative social media marketing.

It’s time to see how CRAFTY you’ve been…

Three steps when evaluating

1. Review all social media posts
Questions to consider as you review your social media posts on all of your platforms:

How many of your posts are creative?

How many are information only?

Which posts received the most engagement?

What days and times were your most successful posts made?

Which posts spurred the most customer transactions?

Which month or months of the year did your social media receive the most attention?

Use Google Analytics, in-app social insights (how nice is it to have Instagram analytics now) and third-party social measurement tools to your advantage and let the numbers speak for themselves.

2. Be ruthless
Look at your social media marketing honestly. If your engagement and transaction numbers are low, be honest with yourself. Review your content, your post timing, and the responses (or lack thereof) from your audiences. Social media marketing can be challenging, but be willing to adapt and experiment to discover what works for your brand, while also keeping in mind that what works for one brand may not work for another.

3. Ask for help
After you evaluate your social media content from the year, think about what you have learned and how you can improve. Do you know what do to next? If the answer to this is “no,” then it is time to seek help. It is not always easy to see where you are making mistakes or areas in which you could grow, and this is where a professional can help! Media Melanie offers a variety of social media and online marketing tactics to grow your social following, increase engagement, monitor your brand, and craft imaginative and inspirational content that will get noticed.

Next, set three strategic goals to improve your creative social media marketing and implement those within the first quarter of the new year. I recommend these:

1. Feed your brain creative content each morning
If you want to produce creative social media content, you must consume good creative ideas! Set aside 20 minutes each morning to read literature, learn how to draw, or listen to a TED Talk. Exercising your creative muscles is essential to your success.

2. Follow creative social media accounts
Let others inspire what you do! Find social media accounts that have brands that you respect and admire and that are also successful at engaging their audiences.

3. Experiment
Try different types of posts, use different language or switch up the times that you post. Sometimes you never know what will resonate most with your audience.


I hope that these tips inspire you and help you improve your marketing efforts. Best of luck with your social media marketing next year!

Social Media Revolution

This is some pretty powerful stuff, and the numbers are changing daily. If you aren’t yet harnessing the power of social media for your business, what are you waiting for? Contact me today for a complimentary social media audit. If video is what you need, Media Melanie can help with that too.

Post Something REAL

Do you compare your life to friends and celebrities who post perfectly polished (read: often contrived, filtered, edited) photos on Facebook or Instagram? In today’s day and age, social media can play a big part in self esteem. We see those “perfect” digital lives cross our newsfeeds and sometimes put them on a pedestal. “Facebook — when used as a surveillance device — leads to a greater risk of feelings of envy. And the more those feelings of envy increase, the more likely it is for a person to start feeling depressed.” —PsychCentral.

When we start feeling these moments of envy, it’s important to remind ourselves that not everything is as it seems. Just because it might look like it on Facebook, life isn’t all unicorns and butterflies for everyone else. The grass ain’t always greener. There’s always more behind the scenes. Life is real, it’s messy. It’s a sink full of dirty dishes from the night before, a toddler temper tantrum in the middle of the grocery store, spilling an entire cup of coffee all over yourself while driving, a broken dryer and piles of laundry around the house, or dropping your iPhone into the toilet or a glass of water.

Social media has the unique power to teach us things that we didn’t even know we wanted to learn about, so don’t waste your time focusing on other people. Focus on yourself! Learn something. Grow. Connect. Most importantly: KEEP IT REAL. It’s great to put your best face (selfie) forward, but try to unleash your inner self once in awhile. It feels good to let it out.

Here is my challenge to you: #PostSomethingREAL. Be creative…go beyond a #nofilter #nomakeup selfie. Really dig deep. Don’t be embarrassed. Let people know that you’re not perfect. What’s the worst that can happen? I’ll be posting mine this week…

#postsomethingreal media melanie

Production Crewing in San Diego

I love what I do. There is definitely truth to Confucius’ saying, “Choose a job you love, and you will never have to work a day in your life.” Ever since I can remember I’ve wanted to see my name in “the words” as I used to call them before I knew they were actually called credits.

My wish finally came true. After spending a few years as Production Manager for a San Diego ad agency, I earned my first two official TV show credits on ESPN’s Homecoming with Rick Reilly featuring Tony Hawk, and from 4 episodes of What Not to Wear, TLC’s longest running primetime series and one of the longest running makeover shows in television history.

One of my production credits from Season 8 of "What Not to Wear." The show's final episode airs in October 2013.

One of my production credits from Season 8 of “What Not to Wear.” The show’s final episode airs in October 2013.

Since then, I’ve started my own Social Media & Web Marketing business and have worked as a freelancer on a number of TV commercials, promos, web videos, a documentary, and am currently part of an Effie Award-Winning campaign as the Field Producer (and Casting) for Walmart’s TV commercials in San Diego (The Effies are the advertising equivalent of the Oscars to motion pictures). Click here to watch one of the compilation videos on Walmart’s YouTube channel.

Click on the photo to watch these compilation videos on Walmart's YouTube channel.

Earlier this summer, the San Diego Film Commission closed its doors. While I am by no means equipped to offer anywhere near the scope of services that the 38-year old organization (who will be dearly missed) did, I can still alleviate some of the burden on productions coming to shoot in San Diego. When you hire Media Melanie to crew a production, you’re getting the piece of mind that comes with the knowledge of an experienced producer with extensive local contacts for equipment rentals, crew services, casting, and more.

I’ve worn many hats in the production arena:

  • Media Traffic Coordinator
  • Production Assistant (PA)
  • Wardrobe Assistant
  • Office PA
  • Production Coordinator
  • Production Manager
  • Casting Producer
  • Field Producer
  • Producer

One of the things that all of these roles have in common is knowing who to call for what. Need a jib? I’ve got you covered! What about a camera package? Exceptional DP? Editor? Hair & Make-up Artist? Wardrobe? Eager PAs? Craft Services? You name it, I will make it happen.

Interested in learning more? Contact me today!

Shopping for Flooring in a Sequin Dress

While watching daytime TV today waiting to see the commercial I just produced, I couldn’t help but notice what the talent was wearing on a local business’ ad. If you look closely at the photo below, you’ll see a handful of young people adorned in some very interesting outfits. It made me wonder who was behind the choice of wardrobe. If I had to guess, I’d say the client.

A good TV producer should always provide input on wardrobe when shooting a commercial.

Shopping for flooring in a sequin dress.

Wardrobe Matters

I’ve worked in the TV production industry for nearly a decade. In that time, I’ve had quite a bit of experience with wardrobe. When I worked as Production Manager at a San Diego ad agency, one of my duties was purchasing wardrobe for talent. A couple of years later, I was a freelance Wardrobe Assistant on a McDonald’s commercial, and have since dealt with wardrobe on various spots I’ve produced. While I may not be the most stylish person in my own wardrobe choices, I know what looks good on camera. The strapless striped dress, sequin dress, formal dress with a big pink bow, and the other outfits pictured above are the opposite of what I would have chosen. I wonder if other people watching the same ad had a similar reaction, because my first and immediate thought when the commercial came on TV was, “Seriously? They are really wearing that?”

Image vs. Authenticity

When making a TV commercial, it’s important to tell an authentic story while also maintaining the right image, whether that image is classy, casual, family oriented, value driven, or whatever. I have a few theories as to why the business chose the talent and wardrobe they did for this particular commercial.

Perhaps they wanted to reach a high-end demographic. If that was the case, they should have used older talent who potential customers can relate to, and then in turn dressed them in clothing that they would actually wear when shopping for flooring (MAYBE a notch above that). That being said, they should also consider a different media buy because this commercial aired during a pretty trashy daytime talk show that I wouldn’t normally watch.

Maybe the business wanted to showcase family in the commercial to promote family values. I get that! But putting them in clothing more appropriate in church or at a school dance doesn’t really make sense. Dressing up is always fun and it has its place, but not in this particular TV commercial.

A Keen Eye

This commercial wasn’t very high-budget, so there was probably no wardrobe supervisor or stylist to purchase wardrobe options ahead of time. I’m wondering who gave the talent wardrobe guidelines (my guess is the client) and who was responsible for letting them go on camera this way (ultimately everyone on set). I would think that the hair and make-up person would have said something to someone, or at least the Director and/or Producer could have suggested a quick trip home to change clothes or to Target to buy some casual options. Or perhaps everybody thought it was just fine, which is the most alarming scenario.

When I work on a commercial, I always ask the talent to bring options with them. It never hurts. Or, on higher-budget jobs, there’s a wardrobe person or stylist who is responsible for purchasing plenty of appropriate options. Either way, there should always be at least one set of eyes on every little detail, ESPECIALLY wardrobe, before saying ACTION! A good TV producer should always provide input on wardrobe when shooting a commercial. There is a way to find compromise with what the client wants and what will produce a quality finished product. It’s all about how you say it!

Speaking of wardrobe picks, there’s the whole “Wardrobe Malfunction” category with TV in general…YIKES! I’m not even going there…but you can read about it here. Have you noticed any commercials with a ridiculous choice of wardrobe? Or am I the only one paying attention to things like this? Tell me!

Need professional video production services for your business, please contact Media Melanie today!