I had a blast working as the Production Coordinator on this overnight commercial shoot in San Diego, CA.
“Throw it in the Harbor!”
I had a blast working as the Production Coordinator on this overnight commercial shoot in San Diego, CA.
“Throw it in the Harbor!”
Have your social media feeds been a bit negative lately? Mine sure have! It seems like there’s no escape from the negativity and opinions surrounding the volatile political climate that’s dividing our nation and the world. Let’s shift gears. Let me tell you about a little passion project of mine…
I’m choosing to use my social media platform to share some LOVE leading up to Valentine’s Day and I hope you’ll join me! The idea is very simple. Take a picture that conveys or invokes a feeling of LOVE, and ‘gram it between now and Valentine’s Day. Tag the photo with #GramTHELOVE❤️️, maybe write a short caption that tells the story of your image, and let’s hope the trend catches on! I still believe that love trumps hate in the end…
Head on over to my Media Melanie Instagram to see my LOVING posts leading up to Valentine’s Day! Who knows, maybe I’ll even give one lucky ‘grammer a special prize…
Interested in social media tips, tricks, and news? Subscribe to my email list today.
At the end of each year, it is important to reflect and take stock of what we have done and accomplished. This is important in all aspects of our lives, our businesses and our marketing efforts. Reflecting and evaluating helps us to improve and grow our businesses and operations.
It can be overwhelming to evaluate and measure everything at once, so today we recommend taking a moment before you dive into the next year to take stock of your creative social media marketing.
Three steps when evaluating
1. Review all social media posts
Questions to consider as you review your social media posts on all of your platforms:
How many of your posts are creative?
How many are information only?
Which posts received the most engagement?
What days and times were your most successful posts made?
Which posts spurred the most customer transactions?
Which month or months of the year did your social media receive the most attention?
Use Google Analytics, in-app social insights (how nice is it to have Instagram analytics now) and third-party social measurement tools to your advantage and let the numbers speak for themselves.
2. Be ruthless
Look at your social media marketing honestly. If your engagement and transaction numbers are low, be honest with yourself. Review your content, your post timing, and the responses (or lack thereof) from your audiences. Social media marketing can be challenging, but be willing to adapt and experiment to discover what works for your brand, while also keeping in mind that what works for one brand may not work for another.
3. Ask for help
After you evaluate your social media content from the year, think about what you have learned and how you can improve. Do you know what do to next? If the answer to this is “no,” then it is time to seek help. It is not always easy to see where you are making mistakes or areas in which you could grow, and this is where a professional can help! Media Melanie offers a variety of social media and online marketing tactics to grow your social following, increase engagement, monitor your brand, and craft imaginative and inspirational content that will get noticed.
Next, set three strategic goals to improve your creative social media marketing and implement those within the first quarter of the new year. I recommend these:
1. Feed your brain creative content each morning
If you want to produce creative social media content, you must consume good creative ideas! Set aside 20 minutes each morning to read literature, learn how to draw, or listen to a TED Talk. Exercising your creative muscles is essential to your success.
2. Follow creative social media accounts
Let others inspire what you do! Find social media accounts that have brands that you respect and admire and that are also successful at engaging their audiences.
Try different types of posts, use different language or switch up the times that you post. Sometimes you never know what will resonate most with your audience.
I hope that these tips inspire you and help you improve your marketing efforts. Best of luck with your social media marketing next year!
Do you compare your life to friends and celebrities who post perfectly polished (read: often contrived, filtered, edited) photos on Facebook or Instagram? In today’s day and age, social media can play a big part in self esteem. We see those “perfect” digital lives cross our newsfeeds and sometimes put them on a pedestal. “Facebook — when used as a surveillance device — leads to a greater risk of feelings of envy. And the more those feelings of envy increase, the more likely it is for a person to start feeling depressed.” —PsychCentral.
When we start feeling these moments of envy, it’s important to remind ourselves that not everything is as it seems. Just because it might look like it on Facebook, life isn’t all unicorns and butterflies for everyone else. The grass ain’t always greener. There’s always more behind the scenes. Life is real, it’s messy. It’s a sink full of dirty dishes from the night before, a toddler temper tantrum in the middle of the grocery store, spilling an entire cup of coffee all over yourself while driving, a broken dryer and piles of laundry around the house, or dropping your iPhone into the toilet or a glass of water.
Social media has the unique power to teach us things that we didn’t even know we wanted to learn about, so don’t waste your time focusing on other people. Focus on yourself! Learn something. Grow. Connect. Most importantly: KEEP IT REAL. It’s great to put your best face (selfie) forward, but try to unleash your inner self once in awhile. It feels good to let it out.
Here is my challenge to you: #PostSomethingREAL. Be creative…go beyond a #nofilter #nomakeup selfie. Really dig deep. Don’t be embarrassed. Let people know that you’re not perfect. What’s the worst that can happen? I’ll be posting mine this week…
I’m a sucker for contests and giveaways, especially when they involve social media. When I was a kid I used to win grocery store raffles, event prizes and all kinds of random things – bikes, TVs, a video camera, savings bonds… For awhile I thought I had “used up” my lucky streak, but now I’m feeling it again and am just waiting for my next big win.
Not only do I enter to win a number of different online contests, but also I manage and promote them for my clients as part of my social media consulting services. Facebook giveaways and Pinterest contests are great way to grow “likes” and engage fans online. With the right tools and marketing strategy, a social media contest can work wonders for a company or brand!
I recently created a “Contests & Giveaways” Pinterest board to share some of these giveaways with my friends/followers. It’s a great way to put all of my entries into one spot for easy access, especially since many contests allow for daily entry by somehow engaging with the website or blog sponsoring the giveaway. For instance, if you tweet about a contest each day you can sometimes earn extra entries. Being a new mom (check out my Mama Melanie blog), the majority of the contests and giveaways that I enter are baby-related.
But then there are the “big dogs.” I heard about the Lay’s Potato Chips “Do Us A Flavor” contest on a TV commercial in July and then saw it gain momentum online.
This contest is the ultimate crowd-sourcing activity, a method of turning consumers into brand advocates. In this case, Lay’s is inviting America to craft their own original potato chip flavors for a chance to win $1,000,000 OR 1% of the potato chip sales generated from the winning flavor over the period of one year. Entrants will be judged on (a) 30% Original and creative; (b) 30% Simple, straightforward and fun; (c) 40% Potential for delicious flavor for LAY’S potato chips.
The three Finalist Flavors as selected by Lay’s judges will be developed and produced as a limited time offering on or around February 10, 2013. America will then vote for the winner using an “I’d Eat That” button instead of the traditional “Like” button on Facebook. In addition to the grand prize, 2 runners-up will win $50,000 each; there are also daily winners during the contest period who will receive $50 each.
Lay’s (known as “Walker’s” in other countries), ran the same contest in other countries. Some of the past winning flavors include: Pickled Cucumber in Serbia, Caesar-salad-flavored chips in Australia and sausage-flavored chips in Poland.
The submission period ends on October 6th and the winner will be announced around January 15, 2013. For more information on the contest, read the official “Rules and Regulations” or visit the “Do Us A Flavor” App on Facebook.
Establishing a full-circle social media presence is so important in today’s digital age. One of the key elements in achieving this goal is to incorporate social media widgets and sharing tools directly onto your website. Your website should be the hub of your online presence with your social media profiles acting as branches extending from this central location.
Why add a Twitter feed to your website?
First, you get more bang for your social media buck. Website visitors will see what your most recent tweets are about and then, in turn, will follow you on Twitter simply by clicking on the widget – this is a simple way to gain followers. Second, the Twitter feed will keep your website content fresh even if you haven’t updated it recently. Chances are that you’ve Tweeted more recently than you’ve updated your website, so this tactic will keep your website visitors up-to-date with your social media activity all in one place. Finally, adding a Twitter feed to your website shows that you are up with the times. When a current or perspective client is visiting your website, they will be confident that you are “with it” and utilizing tools to make it easier to interact with your company or brand.
If you have any questions, please contact me today!
My next blog will cover adding a Facebook Like Box to your website…stay tuned!
Social media is a wonderful tool for connecting with friends, sharing news and promoting businesses. Social media has also proven to be a successful tool for online fundraising. I recently read a post from Socialbrite about the success of the Trail of Tails Pet Walk and Festival, who raised $41,000 for the Jacksonville, Fla., Humane Society using social media tools. As both a dog enthusiast and a social media professional, I am truly inspired by their success.
The San Diego “Barking Beach Bash” Walk for Animals is coming up on May 7th; I participated last year and had a blast! This year I decided to form my own team, Media Melanie Mutts. Our team’s goal is to raise AT LEAST $1,000 in donations. With the right mix of social media and in-person fundraising, I’m confident that we can achieve this task. The next 51 days will consist of using Facebook, Twitter, Blogs and other social sites to gain the support of other animal advocates who can spare a few dollars to help a dedicated team of genuine animal lovers.
A big “thank you” is already in order to my teammate and co-captain, Fantastically Faith, who always encourages me to make my dreams a reality. Media Melanie Mutts would like to thank Point Loma Pet Pantry for their generous donation. If you’d like to support our team, please click here.
Our furry friends provide us with companionship and unconditional love, therefore reducing our stress levels. My goal is to “Pay it Forward” to adoptable dogs by finding them loving, forever homes so I can reduce the stress in their lives. I’m about to organize a small dog adoption event in San Diego (thanks to Point Loma Pet Pantry) and I hope to roll-out bigger adoption events in 2011 and 2012 with the help of Brigitte Taylor Events and Pretties with Pitties.
I’m also starting to post adoptable dogs in my Media Melanie Mutts Facebook album. If you or someone you know is considering dog adoption in San Diego, please let me know what you’re looking for – I make an excellent dog-owner matchmaker.
As I continue to see success as a social media consultant, I hope to incorporate more dog-related businesses and organizations into my client mix. Please contact me if you need professional assistance with web marketing, video production or social media profile set-up/management.
If you have a successful social media fundraising campaign that you’d like to share (dog-related or not), please leave a comment! Sharing is caring.
Paco is almost 2 years old and was rescued from Second Chance Dog Rescue of San Diego; he was a Mexican street dog from Tijuana. Maya is about 4 years old and was adopted from the San Diego Humane Society; I have no idea how she ended up there, but I’m glad she ended up with me. They are both a huge part of my life and I wish I could adopt (a lot) more, but I don’t have the ability to do so at the moment. Henceforth:
The past few weeks I’ve casually posted links to adoptable dogs on my Facebook and Twitter profiles. My heart fluttered today when I noticed that a Shiba Inu I had grown fond of and longed to adopt myself finally found a home. It may or may not have had anything to do with my social media efforts, but either way I’m happy and overjoyed when adorable dogs like him are adopted. Since I can’t adopt them myself, I’m promising to be a voice for them by promoting them on Facebook and Twitter as often as I can, in hopes that I can help them find a good home. Here are links to successful social media/adoption campaigns:
Please follow me on Twitter @mediamelanie, “Like” me on Facebook and subscribe to my blog on WordPress. When you notice that I’m posting about a dog who needs a home, please RT (retweet) the post or share it with your friends. It’s that simple. A little bit of social media love goes a long way. Sharing is caring!
One of my role models is Shelly Bookwalter from the show “Last Chance Highway” on Animal Planet. Check out videos of Shelly here! Shelly works with Kyle Peterson, owner of P.E.T.S. Animal Rescue Road Trips.
Together they have allowed for tens of thousands of dogs (and cats) to be saved from high rate kill shelters. Awesome. I wish I had the resources to do what they do. BUT…
With my love of social media and dogs as well as my experience in TV production, I’m ultimately dreaming of getting my own TV show where I go down to the streets of Tijuana, rescue dogs and find them homes. How amazing would that be? All I need is a little bit of support:
Please spread the word to help my dream come true and also to make a difference in the lives of dogs. After all, dogs don’t have a voice of their own. Feel free to add to the idea and comment on this blog, I’d love to hear what you think.